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Branding Hacks - make your business a star performer through memorable branding

Branding Hacks - make your business a star performer through memorable branding
When you are thinking about how to start a business it is absolutely critical to get your branding right to communicate with your target audience....

Convertible Comms 101 - How to earn money with crystal clear communication

Convertible Comms 101 - How to earn money with crystal clear communication
Whether you’re trying to grow a business online or grow a business organically, without clear and consistent communication it would be almost impos...

How to validate your business idea via market research

How to validate your business idea via market research
You wouldn’t set off on an unknown journey without a plan and a map, would you? The same thing applies in business, you need information to give you an idea of where you are heading. Market research can help you avoid costly business mistakes by showing you who your ideal customer is, or to help forecast market fluctuations and by granting you the ability to set realistic goals regarding growth and market share.

How to gain a competitive edge in business 101

How to gain a competitive edge in business 101
It’s rare in this day and age to have a business idea that’s going to monopolise the market leaving you with exclusive control over a product or service. Your business will be going up against other businesses; your competitors! Here are three areas you can focus on to differentiate yourself and create a niche.