You wouldn’t set off on an unknown journey without a plan and a map, would you? The same thing applies in business, you need information to give you an idea of where you are heading. Market research can help you avoid costly business mistakes by showing you who your ideal customer is, or to help forecast market fluctuations and by granting you the ability to set realistic goals regarding growth and market share.
Meet Sasha Sarago, Founder and Editor of Ascension Magazine. Sasha is an entrepreneur on a mission to include and celebrate women of colour in Australian society, via an innovative online magazine and lifestyle platform.